International Business and Event Marketing Consultant

A professional with three decades of experience in sales and marketing, he has established a strategic and authentic approach that has made a difference in the health, wellness, fitness, and sports sectors.

With an innovative vision, he has redefined the way brands communicate and position themselves in an ever-changing market. His experience in events, digital marketing, sponsorship strategy development, and BTL allows him to create real, authentic, and lasting connections.

Jorge, co-founder of Expofitness Colombia, developed this platform as part of his commitment to raising awareness about the importance of a healthy lifestyle, highlighting physical activity and sports as part of holistic health.

Every year, this event brings together thousands of professionals, brands, athletes, and wellness enthusiasts in the city of Medellín, Colombia, a space where knowledge, innovation, and passion for a balanced and fulfilling lifestyle are shared.

His vision and experience have become a benchmark for supporting the development of multiple industries, driving the growth of health, sports, and wellness in Latin America.

Thanks to his track record, he drives the strategic development of Emotional Wellness Expo, integrating purpose, identity, and community in a solid and effective way.